Posted on September 29, 2020
Let me start by asking you this, and this doesn’t just apply to corporates. It rather applies to people from all walks of life, students, professionals, athletes, doctors, scientists, you name it. Do you realize that every time you go out and connect with people, you are representing your organization? And your brand (that is if you’re associated with an organization), heck, above that, you represent yourself? Also, Do you really think about the intricacies of your representation and far fetched effects it can possibly have on your potential clients and any worthy connection? And finally, Do you represent your brand the way you intend others to view it? Yes, Quite some questions. But do you indeed know how to be a ( good ) brand representative of your own organization? Stick around to know more and allow me to present you fortune turning tips and insights.
It’s only fair to include the following quote from David Brier if we ought to talk about Brand Reps and Branding.
"If you don’t give the market the story to talk about, they’ll define your brand’s story for you!”
- David Brier.
David Brier, Words to live by indeed. As Tyrion Lannister said ( Game of Thrones fans, this one’s for you ), “There’s nothing more powerful in this world than a good story”. And, if your brand advocates a powerful story, you should already have an edge over those whose brand doesn’t.
It’s not just the client receptive or customer receptive departments of an organization that help create a brand image. Every single team member associated with a brand is a brand representative. Heck, every single person is a representative to himself/herself before being a brand representative for their brand. So, I believe I’m afraid you’re wrong. if you think this blog is for only those folks who work in or are associated with a brand. This is for all of you who want to create a better representation of your brand or simply, be a better rep of yourself.
Now, talking about representing yourself, it’s easier to explain. The tips are common for both reps. Whenever you step out, you represent yourself, as an individual ( brand, if I may ). That’s common sense. What people find possibly tough to believe is how every single individual in a brand is a representative of that brand. Think of it this way. For smooth and successful operation, every brand requires unison and coherence within all its functioning departments. So, think again, if you think only the sales or marketing guys represent your brand.
Sure, they might directly interact with customers and leads but, the other departments need to interact with different individuals. Raw material supply, supply chain, manufacturing, third party clients, payments and accounts etc. Every one of these is an instance of someone from a department representing their brand in some way. And if it makes you feel any better, if you don’t acquire materials, or manufacture, what would you possibly market or sell? The accounts department has an irreplaceable role too.
So, for those geeks who like numbers, here are some stats:
- According to OnBrand, building an audience is more valuable than direct sales for over 70% of brand managers.
- A BuzzStream study found that 45% of consumers will unfollow a brand on social media if their platform is dominated by self-promotion.
- According to invesp, Customers who have an emotional connection with a brand have a 3x higher LTV.
Right then, assuming that you're convinced ( and you’re forbidden to be unconvinced 😉 ), let’s get to the business end then. How to actually be a brand representative for your organisation? If you feel overwhelmed, stick around, that’s what Skillephant is here for, up-skilling you. And here we go.
Pro-tips on being a great brand representative of your organisation
1) Understand what is at stake for your brand
When you know what’s at stake, what exactly you are dealing with, things become clear, if not crystal. So what’s at stake for you then? Well, as aforesaid, regardless of your department or committee, your association with a brand is itself an answer to how to be a brand representative for your brand, to an extent. Whenever you step out and interact during your work hours, you’re a part of a greater whole. The whole being your entire brand. So, what you do, how you behave, talk, present, pitch is all ultimately going to be associated with you and your brand. So you being good to them and well mannered will allow them to associate those very qualities with your brand. So, when your brand name comes up in their future conversations, they’ll automatically say.... Oh that brand, they’re very good and well-mannered. You see what I mean?
2) Be a good human being
An extension of the above point. Being good doesn’t quite take much to do, does it? If you’re ready to do what it takes, it’s more like a piece of cake, you see. Above your looks, above your physique, above your clothes, if you’re a good man/woman, you are instantly a likeable personality ( A tip for your next date, ahem ). This would definitely set you apart from the rest of the folks they interact with. And if you know a bit of human psychology, you know that down the mane, people will forget your name, your designation etc., but they’ll never forget how you made them feel. So, stating it briefly, being good buys you and your brand a lot of positive emotions and goodwill, a key answer to how to be a brand representative of your brand.
3) Treat everyone with equality
Regardless of whether they’re your clients, customers, suppliers, employees, staff etc. everyone deserves your respect. Everyone is working for you. And this should be enough for you to respect them. Because, let’s face it, if not for them, you’d be all alone, and you more often than not need a team to turn dreams into reality. And not just this, this also has a very important effect, which you’ll learn about shortly, in tip number 4. And more so, everyone loves to work at a place where they’re respected. They’ll put their heart and soul into their work to repay and justify your respect. An efficient way of increasing productivity and forging good connections.
4) Foster indirect brand representation
An extension to the above point as mentioned in it. Indirect brand reps are people associated with your brand who you don’t expect to be your reps i.e. someone who is not directly associated with you. You see, we’re social beings and we share things, happiness, more so. So, when you treat everyone good and respectfully, they’ll vouch for you. They’ll represent your brand and convey how good and respected you made them feel in their networks. Maybe someone from their third connection heard about the goodness of your brand from a second connection of yours and he is or has a potential client for you within his network. It’s a small world folks. Things travel quickly and when you do good for someone, it’s going to come back to you. It's as simple as that.
5) Network and build great connections
Now, I’m no corporate professional, but I do acknowledge the power of a great network, and as corporate professionals, you’d probably do that more than me. Good connections don’t just help you in your professional life, but your personal life too. You never know what might happen in future, if you’d need any help, switch professions or job etc. And you never know which good connection of yours would be there to help you. Within work hours, you build a good connection for your brand, but we’re humans, and we don’t live just from 9-5 and on weekdays exclusively. Those connections are bound to exist beyond 9-5 boundaries. Networking is again a key solution to how to be a brand representative for your brand.
So, now that you’ve read all 5 tips, I hope you’ve figured out how to exactly be a good brand rep for your brand. If not, don’t worry, scroll up and read this once again. A brand is as good as its values and values are a human thing ( No, I’m not sponsored by MG ), and as of now, only humans can build and share values.
So, build values and I hope you’ve all you need to be a good brand representative for your brand. The world awaits you.
Happy Brand Rep(ping) Champ.